Allow me to introduce myself

There’s something unforgettable about watching guests experience a space that was built just for that moment, something they’ll talk about long after the night ends. Over the years, I’ve led seven-figure experiences, produced large-scale conferences and trade shows, and worked on everything from intimate celebrations to immersive brand activations for organizations like Netflix, the Smithsonian, Dove, Brit + Co., Stitch Fix, and the Minnesota Twins. I’ve designed for television, built experiential marketing moments from the ground up, and planned a series of Hunger Games-inspired events that raised over 2,000 pounds of food for local food banks. Whether it’s a multi-day conference, a high-profile gala, or a styled editorial shoot, I care deeply about how people feel when they show up and how they remember it when they leave.

I try to find inspiration everywhere. I love to travel, wander through museums, spend time in nature, and connect with both strangers and the people I care about. I pay close attention to what brings people joy, how they move through environments, what sparks their curiosity, and the small details they hold onto.

These observations shape not only my creative work but also how I approach logistics, planning, and leadership. Understanding how people experience various settings allows me to design smarter layouts, build more thoughtful timelines, and manage projects in a way that feels seamless. Every moment spent in the world adds perspective to the experiences I create and helps me craft events that feel intentional, intuitive, and deeply human.

I bring a unique mix of creative direction, logistical precision, and people-first leadership to every event. I’ve led teams, managed cross-functional vendor partnerships, and turned ambitious ideas into seamless, impactful experiences. I believe in storytelling with intention, in solving problems before they’re visible, and in designing every detail to feel effortless. Whether I’m managing hundreds of guests or guiding stakeholders toward a shared vision, my focus is always on creating experiences that leave people feeling seen, inspired, and fully part of something worth remembering.

The World Behind the Work