AdFed’s annual award show in 2024, Unedited, embraced the beauty of imperfection with a concept that challenged the idea that everything should be polished. I had the opportunity to interpret that vision through layered, unconventional design elements like chipped statue heads, undressed mannequins, and raw materials turned almost sculptural.

Throughout the venue, multiple food stations kept guests fueled while interactive experiences stole the spotlight. The crowd favorites included a 360-degree video machine, mystery tattoo booth, live screen printing, prize machines with coins included, and a DJ who kept the energy high. A photo station made of floating mirrors and drape and our signature "ring for cookies" wall, complete with mannequin arms holding florals, added even more surprise and delight.

Although the evening centered around an awards show, most guests spent their time exploring the activations and connecting with one another. It was a night that celebrated creativity, curiosity, and the moments that unfold when perfection isn’t the goal.

For Hana April Inc.